Action Surf Shop

Surf shop in Morehead City, NC

SurfSpotGuide verified

4.0 (9 reviews)

Morehead City, NC

About Action Surf Shop

Action Surf Shop in Morehead City, NC, offers a full inventory of gear, apparel, and in-house shaped boards from owner Bob Webb. Customers frequently praise the staff for being exceptionally friendly, helpful, and knowledgeable, though some note inconsistent service experiences and a strict no-return policy. This local staple is ideal for dedicated surfers seeking custom boards or beginners looking for patient guidance on getting started.

The Good

Customers highly praise the staff for being extremely helpful, friendly, and spending significant time educating beginners and discussing surfing. The shop is noted as clean and well-stocked, featuring in-house shaped boards by the experienced owner, Bob Webb. Many reviewers express long-term loyalty due to the quality of the boards and the positive interactions with the crew.

Things to Consider

One significant complaint involved feeling profiled and stalked by young female employees, leading to an uncomfortable shopping experience where customers felt suspected of shoplifting, ultimately preventing a purchase. Another customer noted a strict no-return policy, resulting in a financial loss on a swimsuit purchase.