Jax Surf & Paddle 4.7★ (96) — Neptune Beach, FL

Closed • Opens at 9:00 AM

// From Google reviews

"Customers highlight the excellent and patient instruction, particularly praising Matt and Sivani for their ability to get beginners comfortable and successfully paddleboarding or surfing"

Jax Surf & Paddle in Neptune Beach, FL, offers surf and paddleboard lessons, rentals, and a curated surf shop experience. Customers rave about the exceptional instruction, particularly highlighting the patience and expertise of instructors like Matt and Sivani, who quickly get beginners standing on a board. Beyond lessons, the shop provides a cool, relaxed atmosphere where you can sip a beverage while browsing a great selection of surf gear and accessories.

The Good

Excellent surf and paddleboard instructors (Matt, Sivani, Connor, Gabe, Pat, Hector, Andy, Triston, Turner) who are patient, knowledgeable, and effective in teaching beginners to stand up and catch waves.

Great surf camp experience for kids, with organized activities, caring staff, and a comfortable environment for drop-offs.

Friendly, welcoming, and helpful staff and owners who provide outstanding customer service.

Good selection of merchandise, including clothing, accessories, and quality surf/SUP boards.

Enjoyable coffee bar/cafe with good drinks and a pleasant atmosphere, often described as a 'community' spot.

Positive vibes and a welcoming environment for locals and visitors alike.

High recommendation for private lessons, with many customers booking additional sessions.

Adaptable activities during surf camp when conditions are rough, focusing on games and other beach activities.

Wheelchair accessible entrance, though store navigation can be difficult due to stock density.

Things to Consider

One customer reported a negative experience with clothing quality and a strict final sale policy, coupled with rude staff.

A significant issue arose with a pre-booked paddleboard rental being unavailable upon arrival, leading to a refund but no compensation for wasted time and travel arrangements. Management's follow-up was also criticized.

One review suggested the shop banks on traveler appeal rather than positively impacting the local community, with a self-service setup and slow checkout.

A customer experienced poor service due to staff being preoccupied with conversation, leading to an abandoned purchase.

A customer reported an issue with a surfboard purchase from a previous year, involving delays, unfulfilled promises, and difficulties in obtaining a refund or resolution, with management handling the situation unprofessionally.

One customer found the store difficult to navigate by wheelchair due to the density of stock.

A rental return involved a staff member not wearing a mask, not practicing social distancing, and handling the board roughly, followed by a delayed and improperly handled receipt process.

Safety Scorecard

Summarised from this school's public reviews

Analysis

Customers generally felt safe during lessons, noting that instructors took great care of children, taught safety basics before entering the water, and adapted activities when conditions were rough. One review mentioned feeling totally comfortable with coaches despite choppy surf.

Lesson Details

What Jax Surf & Paddle teaches, and who it teaches.

Lesson priceNot published — ask when you call

Features & Amenities

What makes this surf school stand out.

Beginner Friendly
Kid Friendly
Equipment Rental

Business Hours

Confirm availability before you go.

Monday9AM - 8PM

Tuesday9AM - 8PM

Wednesday9AM - 8PM

Thursday9AM - 9PM

Friday9AM - 10PM

Saturday9AM - 10PM

Sunday9AM - 9PM

// Reviews left on SurfSpotGuide

SurfSpotGuide Reviews

Closed • Opens at 9:00 AM