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// Surf Shop

HMB Board Shop

Google 4.6 · 61 reviews

Surf shop in Half Moon Bay, CA

About HMB Board Shop

HMB Board Shop in Half Moon Bay, CA, offers a solid inventory of surf gear, apparel, and convenient beach cruiser rentals. Customers consistently praise the staff, particularly Darin, for exceptional friendliness, local knowledge, and going above and beyond during service interactions. This shop is ideal for both visiting beginners needing rentals and seasoned locals seeking reliable equipment and personalized advice.

The Good

The staff, particularly Darin (the owner) and Darren, are consistently praised for being exceptionally friendly, helpful, knowledgeable, and going above and beyond for customers. Customers appreciate the great local surf and bike path recommendations, the friendly atmosphere, and the long-standing positive relationships the owner has with locals. Rental rates for bikes and gear are often described as great or cheap, and the overall experience, including equipment quality and selection of surf gear, is highly rated.

Things to Consider

There are significant, recurring complaints regarding the return and refund policy, with multiple instances where customers were denied refunds for unused or incorrectly sized items, instead being offered only store credit or facing aggressive/abusive pushback from management/staff when requesting money back. One review mentioned the owner being misogynistic and bullying. Additionally, one customer noted the shop was not open at the stated opening time, and another wished for a more comprehensive selection of skateboarding equipment.

Features & Amenities

What makes this surf shop stand out.

  • Equipment Rental
  • Has Wetsuit Rental
  • Has Lesson Programs
  • Friendly Staff
  • Good Prices
  • Has Skateboards
  • Has Apparel

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