// Surf Shop
Alliance Board Co
Google 4.6 · 30 reviews
Surf shop in Paso Robles, CA
About Alliance Board Co
Alliance Board Company in Paso Robles offers a deep inventory spanning surf, skate, and snow gear, alongside extensive clothing and sunglass collections. Customers consistently praise the knowledgeable, friendly staff, including the owner Mike, for providing welcoming service and expert guidance across their curated products. This established local staple is ideal for anyone seeking quality gear and personalized assistance, including families and those utilizing their military discount.
The Good
Customers consistently praise the extremely friendly, helpful, and knowledgeable staff, often mentioning the owner, Mike, by name. The shop is highly regarded as a local staple with a welcoming, mellow vibe and good music. They offer a huge variety and well-curated selection of products across skate, surf, and snow gear, including a notable women's clothing section and the largest sunglass collection in North County SLO. Specific positive mentions include excellent advice, accommodating service even near closing time, and the availability of a military discount.
Things to Consider
The primary negative feedback revolves around perceived profiling and being followed excessively by staff while shopping, leading to uncomfortable and disrespectful experiences for some customers, particularly those who identify as Hispanic. One customer felt so uncomfortable they left without purchasing. Additionally, one review noted that the trucks for a purchased board seemed a little too expensive.
Features & Amenities
What makes this surf shop stand out.
- Friendly Staff
- Good Prices
- Has Skateboards
- Has Sunglasses
- Has Apparel
- Has Snowboards
// Reviews left on SurfSpotGuide