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// Surf Shop

Icons of Surf

Google 4.8 · 44 reviews

Surf shop in San Clemente, CA

About Icons of Surf

Icons of Surf in San Clemente, CA, stocks a solid variety of boards, wetsuits, and apparel in a shop known for its classic, chill boutique vibe. Customers consistently praise the staff, including Tom, Ben, and Tony, for their unmatched product knowledge, patience, and commitment to finding the *right* gear rather than just making a sale. This destination is ideal for everyone from curious tourists and beginners needing guidance to seasoned surfers hunting for high-quality logs and expert advice.

The Good

Customers consistently praise the staff for being extremely friendly, helpful, patient, and highly knowledgeable about surfboards and gear (mentioning Tom, Ben, Tony, Mikey, Sunny, and Joel specifically). The shop offers a solid and impressive selection of boards (especially logs/longboards), clothing, and wetsuits, often featuring classic or retro styles. Service, both in-store and online, is frequently described as excellent, with staff providing genuine passion and tailored advice rather than just pushing sales. Some customers also noted positive experiences with packaging and shipping speed for online orders.

Things to Consider

One severe negative review detailed a disastrous online order experience where a CRIME surfboard arrived damaged due to poor packaging, resulting in a significant financial dispute ($1500 total cost). The customer accused staff (specifically Ben) of being unhelpful and refusing accountability regarding the damage and shipping costs. This isolated incident suggests potential issues with accountability or packaging procedures for high-value shipments, although other online buyers reported excellent shipping experiences.

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