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// Surf Shop

Amelia Surf Co

Google 4.4 · 63 reviews

Surf shop in Fernandina Beach, FL

About Amelia Surf Co

Amelia Surf Co in Fernandina Beach, FL, offers a curated selection of beach apparel, gear, and personalized surf experiences. Customers frequently highlight the team's kindness, knowledgeable assistance, and the shop's welcoming, passionate atmosphere. This destination is ideal for families seeking memorable surf parties and returning surfers needing patient guidance on equipment selection.

The Good

Customers consistently praise the exceptional customer service, frequently highlighting the owner, Scott, for being knowledgeable, patient, professional, and going above and beyond. The staff is described as friendly, welcoming, helpful, and passionate about surfing. The shop offers a great selection of apparel, unique clothing designs (like the 'Dune Buck' shirt), and quality gear. Surf lessons and birthday parties are highly rated for being safe, exciting, well-organized, and effective for teaching all ages. The connection to the 'Go Juice' smoothie bar is also a frequently mentioned bonus.

Things to Consider

Several negative experiences centered on customer service interactions regarding returns and in-store conduct. One customer was denied a return on swimwear despite being told otherwise initially. Multiple reviews cited extremely rude confrontations by staff (or management) regarding customers trying on merchandise in the restroom, leading to accusations of theft and making customers feel uncomfortable. Additionally, some customers felt that the prices for surfboards and general merchandise were significantly marked up (up to 200% over market value) and that the selection of actual surfboards was limited. One instance noted the shop closing early without notice.

Features & Amenities

What makes this surf shop stand out.

  • Equipment Rental
  • Has Lesson Programs
  • Friendly Staff
  • Has Longboard
  • Has Stand Up Paddle Board
  • Has Sunglasses
  • Has Apparel

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