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// Surf Shop

Rip Curl - New Smyrna Beach

Google 4.5 · 95 reviews

Surf shop in New Smyrna Beach, FL

About Rip Curl - New Smyrna Beach

Rip Curl in New Smyrna Beach offers a selection of apparel, watches, and surf gear right on the Florida coast. While some patrons note concerns about recent product quality, many customers consistently praise specific staff members like Khaliel and Natalee for their welcoming, attentive, and knowledgeable service. This location is ideal for vacationing families and dedicated surfers seeking personalized assistance with sizing and technical equipment like tide watches.

The Good

The staff receives overwhelmingly positive feedback, with specific mentions of Khaliel (frequently praised for phenomenal, attentive, and professional customer service, especially with tide watches and product knowledge), Natalee, Fernando, Caleb, Grant, Taven, and Savannah. Customers appreciate the friendly, welcoming, and knowledgeable staff who go above and beyond to help with sizing, product selection (including boards and watches), and ensuring customer satisfaction. The store is noted for being clean, well-represented, having a wonderful assortment of clothing/swimwear, good deals, and great ambiance/music choices.

Things to Consider

Significant negative feedback centers on perceived decline in product quality since a 2019 buyout, with some customers stating the merchandise is now cheaply made and overpriced compared to previous standards. Operational issues include inconsistent or uncommunicated store hours, leading to missed sales opportunities when the shop was unexpectedly closed. Some customers reported poor service experiences, specifically mentioning staff being disengaged (on their phones), failing to greet customers, or exhibiting rude behavior regarding mask requirements, leading them to shop at neighboring stores.

Features & Amenities

What makes this surf shop stand out.

  • Friendly Staff
  • Has Sunglasses
  • Has Apparel

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