// Surf Shop
CaliFlorida Surf & Skate Shop
Google 4.7 · 86 reviews
Surf shop in Siesta Key, FL
About CaliFlorida Surf & Skate Shop
CaliFlorida Surf & Skate Shop in Siesta Key offers a curated selection of surf, skate gear, and unique local merchandise. Customers consistently praise the owner's genuine care, informative service, and the shop's welcoming, non-touristy atmosphere. This locally owned spot is ideal for beginners needing guidance or enthusiasts seeking quality custom boards and fair pricing.
The Good
Customers overwhelmingly praise the owner, Blake, for being exceptionally friendly, helpful, informative, and appreciative of his customers. The shop is lauded for its unique, high-quality, and custom-made products (especially boards and apparel) often priced competitively or lower than competitors. The atmosphere is described as welcoming, cool, and supportive, particularly for newcomers to skating/surfing, contrasting positively with more touristy shops. Specific highlights include great conversations, excellent rental experiences, and supporting a genuine local business.
Things to Consider
Several significant negative experiences were reported, including one instance where a 12-year-old customer was wrongly accused of shoplifting, leading to humiliation. Other complaints mention extremely rude, condescending, and unwelcoming behavior from a cashier, creating an uncomfortable environment. One customer reported being overcharged significantly for fins ($80 vs. $40 MSRP) and having difficulty getting the correct refund amount back, suggesting inconsistent or questionable pricing practices by some staff. Another review noted a lack of service upon entry, with staff ignoring the customer.
Features & Amenities
What makes this surf shop stand out.
- Equipment Rental
- Friendly Staff
- Good Prices
- Has Longboard
- Has Skateboards
- Has Apparel
- Has Repair Services
// Reviews left on SurfSpotGuide