HIC Hawaiian Island Creations

Surf shop in Kailua, HI

SurfSpotGuide verified

4.0 (55 reviews)

Kailua, HI

About HIC Hawaiian Island Creations

HIC Hawaiian Island Creations in Kailua, HI, offers a deep inventory spanning surf gear, skate items, and extensive local surf and beach apparel brands. While some patrons report inconsistent service experiences, others specifically praise knowledgeable staff members like Raven for providing exceptional, helpful guidance on gear needs. This shop is best suited for dedicated gear hunters and apparel shoppers looking for a wide selection of established surf and skate brands in one location.

The Good

Customers frequently praise the excellent and knowledgeable staff, specifically mentioning individuals like Raven for going above and beyond to assist with product use (like waxing a board). The shop boasts a fantastic and extensive selection of surf gear, clothing, swimwear, and accessories from major brands. Many long-time patrons appreciate the 'Aloha spirit,' friendly greetings, and the comfortable island vibe, noting that staff are often helpful, patient, and knowledgeable about boards and equipment.

Things to Consider

The most significant recurring complaint centers on extremely poor, unfriendly, and unprofessional customer service across multiple locations and staff levels, including managers. Specific issues include staff ignoring customers to chat amongst themselves, being gruff or hostile during transactions, lacking basic pleasantries, and failing to offer assistance unless directly confronted. Other criticisms mention limited sizes in some areas, high prices, and disorganized or cluttered sections of the store, particularly concerning paddle gear markups and inaccessible clothing racks.