Maui Surf Culture

Surf shop in Lahaina, HI

SurfSpotGuide verified

5.0 (352 reviews)

Lahaina, HI

About Maui Surf Culture

Maui Surf Culture in Lahaina, HI, offers surf lessons and rentals rooted deeply in local history and island spirit. Customers consistently praise the patient, knowledgeable instructors who prioritize safety while delivering exhilarating first-time surfing successes and sharing authentic Hawaiian culture. This shop is ideal for anyone seeking personalized instruction, from absolute beginners to returning surfers, ensuring you gain lifelong skills and lasting memories.

The Good

Customers overwhelmingly praise the instructors (naming Jai, Todd, Jedi, Jah, Kimo, Junior, Lolo, Kihei, and Jawaiian) for being patient, knowledgeable, encouraging, and professional. A major highlight is the integration of Hawaiian culture, history, and the spirit of Aloha into the lessons. Many beginners were able to stand up and surf on their first day. The photo/video package is highly recommended by numerous reviewers. The staff is frequently described as friendly, supportive, and embodying a strong 'local vibe' and 'ohana' feeling. The business is appreciated for being Hawaiian- and family-owned. Rental services and same-day accommodations were also noted as excellent.

Things to Consider

One customer noted that they regretted not wearing floatable sunglasses against the instructor's suggestion, as the non-floatable ones made for better pictures (this is a minor, self-inflicted issue). Another mentioned that the waves were slightly bigger than expected for a beginner, but the instructor successfully managed the situation. No significant complaints regarding service quality, pricing, or staff behavior were consistently mentioned across the reviews.