// Surf Shop
Hulakai Surf & Paddle
Google 4.4 · 44 reviews
Surf shop in Waikoloa Village, HI
About Hulakai Surf & Paddle
Hulakai Surf & Paddle in Waikoloa Village offers a curated selection of locally branded surf gear, apparel, and quality rentals alongside memorable ocean adventures. Customers frequently praise the knowledgeable and genuinely kind staff, like Lyrics and Olivia, for providing excellent service, detailed instruction, and high-quality equipment. This shop is ideal for visitors seeking authentic local guidance for rentals, quality board purchases, or engaging, personalized water tours.
The Good
Customers consistently praise the exceptional customer service, highlighting specific staff members like Lyrics, Olivia, Sarah, and Auntie Renee for being friendly, patient, knowledgeable, and going above and beyond (showing 'aloha spirit'). The guided tours (outrigger canoe/SUP) are highly rated for being enjoyable, peaceful, informative, and led by excellent local guides who share cultural knowledge. The selection of locally made, high-quality surf gear, clothing, and rash guards is appreciated. Rental experiences are often described as fast, friendly, with high-quality, pristine equipment and helpful recommendations for surfing/paddling spots.
Things to Consider
Several negative experiences were reported regarding specific rental interactions, particularly with snorkel gear being scratched and overpriced compared to local shops, coupled with a lack of helpful local advice. Some staff interactions were described as rushed, hostile, snarky, annoyed, confrontational, or dismissive, leading some customers to rent elsewhere. One severe complaint involved being falsely charged $200 for allegedly unreturned snorkel gear, involving poor communication from management. One reviewer noted the Waikoloa store vibe felt 'touristy' compared to the Hilo location, and another mentioned a lack of wetsuits and being charged for rental wax.
Features & Amenities
What makes this surf shop stand out.
- Equipment Rental
- Has Lesson Programs
- Friendly Staff
- Has Longboard
- Has Stand Up Paddle Board
- Has Apparel
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