Guppi

Surf shop in Wildwood, NJ

SurfSpotGuide verified

4.5 (28 reviews)

Wildwood, NJ

About Guppi

Guppi is a stylish local surf shop in Wildwood, NJ, offering comfortable, eco-friendly apparel and accessories. Customers consistently praise the owner, Abby, for her welcoming service and the exceptionally soft, high-quality clothing often made from recycled materials. This boutique is ideal for visitors and locals seeking trendy, sustainable souvenirs or comfortable everyday wear that supports a community-focused small business.

The Good

Customers overwhelmingly praise the exceptional quality and comfort of the apparel, frequently describing the materials as 'insanely soft.' The clothing is noted for being stylish, trendy, and not overly touristy. High marks are given for the owner (Abby) and staff being welcoming, friendly, and providing amazing customer service. The shop's commitment to sustainability (making items from recycled plastic bottles) and supporting a local, female-owned business is a major draw. The store itself is described as cute, clean, and well-organized.

Things to Consider

The most significant recurring complaint involves inconsistent and unreliable store operating hours, with multiple instances of customers arriving during posted business hours only to find the store unexpectedly closed, leading to lost sales and frustration. Additionally, one customer reported a highly negative experience regarding a giveaway where the promised prizes were allegedly changed last minute, describing the process as 'sketchy.'