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// Surf Shop

Honolua Surf Co.

Google 4.4 · 10 reviews

Surf shop in Lahaina, HI

About Honolua Surf Co.

Honolua Surf Co. in Lahaina, HI, offers a selection of surf apparel and accessories for your island adventures. Customers frequently highlight the exceptionally friendly and helpful staff, noting their willingness to go above and beyond to assist with specific needs, from swimwear to electronics advice. This shop is ideal for vacationers seeking quality resort-level clothing and personalized service to enhance their time in the water.

The Good

Customers highly praise the staff for being very friendly, helpful, and going above and beyond, specifically mentioning excellent customer service from 'Suzie' regarding GoPro advice and assistance with finding UV protection shirts. The shop is noted for having great clothes and nice quality inventory, with one reviewer highlighting the positive shopping experience and helpfulness of the staff.

Things to Consider

A significant negative theme is the perceived decline in product uniqueness; a long-time customer noted that the store has shifted from selling its own unique, high-quality line of products to primarily stocking generic, third-party merchandise, making it feel like 'every other surf shop.' Additionally, the inventory is described as having 'resort level prices.'

Features & Amenities

What makes this surf shop stand out.

  • Friendly Staff
  • Has Apparel

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